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Better Tools, a leading industrial knife maker in the USA, partnered with CMARIX to elevate their online presence and enhance their customer experience. Known for their high-quality blades, knives, flooring, and roofing products, Better Tools sought to provide a seamless online shopping experience for their customers.

CMARIX, with its expertise in custom design implementation and WordPress WooCommerce, provided a complete turnkey solution. The partnership resulted in a robust online store that not only showcases Better Tools' wide range of products but also offers features like a distributor locator and a shopping cart, catering to the specific business requirements of Better Tools and their customers.

  • Technology

    WordPress

  • Industry

    E-Commerce

  • Access

    USA & Canada

  • Built For

    Mobile & Web Users
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The Road to Digital Challenges Faced by Better Tools in Embracing E-Commerce

qucik-change
  • 01

    Distributor Management

    Balancing online sales with maintaining distributor relationships.

  • 02

    Digital Transition

    Meeting increasing customer preference for online interactions.

  • 03

    Product Selection

    Deciding which products to offer online from a vast portfolio.

  • 04

    Pricing Strategy

    Maintaining pricing transparency in the complex B2B environment.

  • 05

    Channel Conflicts

    Mitigating potential conflicts with distributors due to online sales.

  • 06

    Change Management

    Communicating the transition to e-commerce effectively to all stakeholders.

  • 07

    Capability Development

    Building new skills to deliver a seamless omnichannel experience.

From Vision to Reality CMARIX's System Design and Development for Better Tools

  • 01

    Custom Design Implementation

    CMARIX provided a complete turnkey solution with custom design implementation. This ensured that the website was not only functional but also visually appealing, enhancing the user experience.

  • 02

    WordPress WooCommerce Integration

    CMARIX leveraged WordPress WooCommerce to create a robust online store. This allowed Better Tools to showcase their wide range of products effectively and provide a seamless shopping experience for their customers.

  • 03

    Distributor Locator Feature

    CMARIX developed a distributor locator feature for the website. This allowed customers to easily find distributors of Better Tools' products, enhancing customer convenience.

  • 04

    Shopping Cart Integration

    CMARIX integrated a shopping cart into the website. This allowed customers to easily add products to their cart and proceed to checkout, simplifying the purchasing process.

products-cart-list
  • 05

    Role-Based Product Pricing

    CMARIX implemented role-based product pricing on the website. This allowed Better Tools to offer different prices to different types of customers, such as wholesalers and retailers.

  • 06

    Efficient Load Times

    CMARIX ensured that the website had efficient load times. This is crucial in e-commerce as slow load times can lead to cart abandonment.

Building a Digital Powerhouse The Technical Aspects of Better Tools' E-commerce Platform

  • 01

    Custom E-commerce Platform Development

    CMARIX developed a custom e-commerce platform using WordPress and WooCommerce. This provided Better Tools with a robust and scalable solution that could handle their extensive product range and high traffic volumes.

  • 02

    Product Categorization and Search Functionality

    CMARIX implemented a comprehensive product categorization and search functionality. This allowed customers to easily navigate through Better Tools' vast product range and find the products they were looking for with ease.

  • 03

    Secure Payment Gateway Integration

    CMARIX integrated secure payment gateways into the website. This ensured that customers could make purchases safely and securely, enhancing customer trust and satisfaction.

  • 04

    Shipping Services Integration

    CCMARIX integrated shipping services into the e-commerce platform. This allowed for real-time shipping cost calculations and tracking, improving the overall customer experience.

retractable-knivest
  • 05

    Responsive Web Design

    CMARIX used responsive web design to ensure that the website was accessible and functional on all devices. This ensured a seamless user experience, regardless of the device used to access the website.

  • 06

    Role-Based Access Control

    CMARIX implemented role-based access control on the website. This allowed Better Tools to manage user roles and permissions effectively, ensuring that sensitive information and functionalities were only accessible to authorized users.

The Blueprint of Success Exploring the Architecture and Core Features of Better Tools' E-commerce Platform

  • 01

    Architecture Design

    CMARIX designed a robust and scalable architecture for Better Tools' e-commerce platform. The architecture was designed to handle high traffic volumes and ensure seamless performance. It was built using WordPress and WooCommerce, which provided a solid foundation for the e-commerce functionalities.

  • 02

    Database Management

    CMARIX implemented a robust database management system to handle the vast product range of Better Tools. The database was designed for efficient data retrieval, ensuring quick load times and a smooth user experience.

  • 03

    Secure Payment Gateway Integration

    CMARIX integrated secure payment gateways into the website. This involved setting up secure server configurations and implementing SSL encryption to ensure the security of customer transactions.

  • 04

    Shipping Services Integration

    CMARIX integrated shipping services into the e-commerce platform. This involved setting up APIs to communicate with the shipping service providers for real-time shipping cost calculations and tracking.

product-category
  • 05

    Role-Based Access Control

    CMARIX implemented role-based access control on the website. This involved setting up user roles and permissions in the system's backend, ensuring that sensitive information and functionalities were only accessible to authorized users.

  • 06

    Responsive Web Design

    CMARIX used responsive web design to ensure that the website was accessible and functional on all devices. This involved designing flexible layouts and implementing CSS media queries to ensure the website's responsiveness.

Crafting a Digital Masterpiece Key Features of the Better Tools E-commerce Platform by CMARIX

  • Custom WordPress Plugin Creation

    CMARIX developed custom WordPress plugins to meet the specific needs of Better Tools. This included a plugin for implementing the Net D Term, which allows customers to pay 30 days from the ship date.

  • Role-Based Product Pricing Structure

    CMARIX implemented a role-based product pricing structure. This allowed Better Tools to offer different prices to different types of customers, such as wholesalers and retailers.

  • Global Search for Product and CMS

    CMARIX developed a global search feature for products and the Content Management System (CMS). This allowed users to easily find the products or content they were looking for.

  • AJAX-Based Product Filters

    CMARIX implemented AJAX-based product filters. This allowed customers to filter products based on various parameters without reloading the page, enhancing the user experience.

  • Customer Category Ordering

    CMARIX developed a feature for customer category ordering. This enabled Better Tools to manage and fulfill orders based on customer categories.

  • Sage Payment Gateway Integration

    CMARIX integrated the Sage payment gateway into the website. This ensured secure and seamless transactions for customers.

  • Bulk Product Import/Export

    CMARIX implemented a feature for bulk product import and export. This allowed Better Tools to efficiently manage their extensive product range.

  • CDN Integration

    CMARIX integrated a Content Delivery Network (CDN) to ensure fast and reliable access to the website for users across different geographical locations.

  • Store Locator

    CMARIX developed a store locator feature. This allowed customers to find nearby stores that distribute Better Tools' products.

  • Shipping Method Integration

    CMARIX integrated UPS and USPS shipping methods into the platform. This allowed for real-time shipping cost calculations and tracking.

The Backbone of E-commerce Backend Features of Better Tools' Platform by CMARIX

  • Nginx Server Setup

    CMARIX used Nginx for the server setup, which is known for its high performance, stability, and low resource consumption.

  • PHP Development

    The server-side scripting was done using PHP - Wordpress, which is a popular choice for web development due to its flexibility and compatibility with various databases and web servers.

  • MySQL Database

    CMARIX used MySQL for the database management system. MySQL is renowned for its reliability and efficiency, making it an excellent choice for managing the extensive product range of Better Tools.

  • Third-Party Tools Integration

    CMARIX integrated various third-party tools such as WPML Multilingual for language translation, Mega Menu for enhanced navigation, Advanced Custom Fields for additional metadata, and Compress JPEG & PNG images for image optimization.

  • SEO Tool Integration

    CMARIX integrated the Yoast SEO tool and Google Tag Manager to enhance the website's SEO performance and manage marketing tags, respectively.

  • WooCommerce Add-Ons

    CMARIX utilized various WooCommerce add-ons like Advanced AJAX Product Filters for seamless product filtering, Search by SKU for efficient product search, and WooCommerce Purchase Order Payment Gateway for flexible payment options.

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Tech Stack

  • development-area

    WordPress

    A popular content management system used for website development.

  • woocommerce-add-ons

    WooCommerce

    A customizable, open-source e-commerce platform built on WordPress.

  • database

    Nginx

    An open-source web server used for its high performance and stability.

  • third-party-tools

    MySQL

    An open-source relational database management system.

  • SEO-tool

    PHP

    A server-side scripting language used for web development.

  • technology

    JavaScript

    A programming language used to create interactive effects within web browsers.

  • development-area

    HTML/CSS

    Standard languages for creating and designing websites.

Third-Party APIs

  • UPS API

    Used for integrating UPS shipping methods, allowing for real-time shipping cost calculations and tracking.

  • USPS API

    Used for integrating USPS shipping methods, providing another option for real-time shipping cost calculations and tracking.

  • Google Maps API

    Used for the store locator feature, allowing customers to find nearby stores that distribute Better Tools' products.

  • Sage Payment Gateway API

    Used for integrating the Sage payment gateway, ensuring secure and seamless transactions.

  • WPML Multilingual API

    Used for language translation, making the website accessible to users in different languages.

  • Yoast SEO API

    Used for enhancing the website's SEO performance.

  • Google Tag Manager API

    Used for managing marketing tags on the website.

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