Artificial Intelligence Archives - CMARIX Blog Web app development company India and USA, Enterprise software Wed, 06 Mar 2024 13:14:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 AI Innovation: The Best AI Business Ideas across Diverse Industries https://www.cmarix.com/blog/ai-business-ideas/ Wed, 06 Mar 2024 11:05:20 +0000 https://www.cmarix.com/blog/?p=36131 AI is at the vanguard of contemporary progress. It is changing the […]

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AI is at the vanguard of contemporary progress. It is changing the way businesses operate and is impacting many different industries. Its revolutionary powers have transformed industries. It presents unparalleled growth and optimization potential. From 2023 to 2030, the worldwide AI industry may increase in size by 37.3%. This article explores the vast universe of AI business ideas. We will find out how to use AI to our advantage so that companies can thrive in the future.

List of Artificial Intelligence Business Ideas

AI-powered solutions are helping businesses to stay ahead and run their operations more smoothly. Here are the top AI business ideas:

List of Artificial Intelligence Business Ideas

1. AI Development Services

Full-scale AI solution development and implementation are part of AI development services. These help meet the unique needs of your company. Many industries can see a rise in demand for AI-powered technology. The rapid increase has been witnessed by companies specializing in AI development services.

The range of capabilities covered by these services is extensive. It encompasses various activities, such as creating models for machine learning, NLP systems, computer vision solutions, and more. Among other pioneering AI development businesses, Google, Microsoft, and IBM Watson have propelled progress in this field. They are extending the limits of AI and establishing new standards of excellence.

AI development solutions will significantly influence the future of companies all around the globe. They are accomplishing this with state-of-the-art research, sophisticated algorithms, and well-planned methods for execution. AI is unlocking unprecedented possibilities for progress and effectiveness.

2. AI-Logistics Software Development

An integral part of international trade is the complex logistics business. Its success is dependent on timely supplies and trouble-free operations. A vital component of this complex system is logistics software powered by artificial intelligence. Through predictive maintenance, inventory management, route optimization, and supply chain management, they are causing a revolution.

The industry constantly looks for ways to save costs and increase efficiency, driving its adoption. There are always new ways for businesses all over the world to make their logistics better. They know that AI can change everything and are acting on it.

Complex logistics software development is in high demand as companies fight for a piece of the ever-changing logistics pie. This growing sector promises streamlined procedures. Additionally, it is the secret to logistics management’s upcoming era of unprecedented responsiveness, dependability, and efficiency.

3. AI-Healthcare Software Development Services

A paradigm change is visible in the healthcare sector by incorporating artificial intelligence. Improvements in diagnosis and treatment methods, as well as patient care, are becoming apparent. Healthcare software development services are leading this change. These use AI tools to improve healthcare results, and run operations more smoothly. It helps analyze medical images, make virtual health helpers, and make predictions.

By using these AI tools, doctors may be able to make more accurate diagnoses. Treatment planning and patient care can improve with its support. Health results and patient happiness are both enhanced in the end.

Businesses like Infermedica and Babylon Health have demonstrated the transformative potential of AI in the medical field. They are revolutionizing healthcare delivery with their ground-breaking answers to pressing problems. Potentially limitless improvements to patient care and advancements in medical research await the healthcare industry’s further adoption of AI-driven breakthroughs.

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4. AI eLearning Software Development

We are witnessing a phenomenal increase in the e-learning business. This is especially true considering the recent uptick in online education and the increasing need for individualized course packages. AI-powered online learning systems are spearheading this development. Learners receive sophisticated tutoring systems, personalized recommendations, and adaptable learning experiences.

These systems examine data on student preferences, performance, and behavior using AI algorithms. They make it possible to provide tailored content and assistance. There is a growing opportunity for corporations and educational institutions to engage in eLearning software development as the demand for digital learning solutions increases.

The industry has great potential for development and innovation thanks to the attractiveness of accessible and flexible education alternatives. Thus, it’s a great choice for businesses who want to make a name in edu-tech.

5. AI in Manufacturing

Manufacturing is yet another industry hit by the growing impact of Artificial Intelligence and its reserved place within Artificial Intelligence business ideas. With AI technologies and advancement at the forefront, it automates most of the manufacturing tasks.

With AI tools, the manufacturing industry is gaining an edge that enables businesses to streamline various processes from production and inventory to dispatch. 

By counting on manufacturing software development services, you can develop software solutions that allow you to keep track of every edge of the manufacturing business. This allows you to manage various processes within the manufacturing business, which includes tracking stock levels, overseeing inventory, to tracking delivery.

So, get your stand clear, start implementing AI-driven solutions to your business, and witness climbing the stairs of success.

6. AI In UX Design

Product development revolves around user experience design. It controls how consumers engage with and evaluate a service or product. AI business ideas in user experience design are rapidly increasing as companies want to provide consumers with more seamless and engaging experiences.

AI-powered UX design tools are changing the game regarding user research and interface design. Using AI algorithms, these technologies can sift through mountains of user data. One of these is studying feedback, preferences, and behavior to determine what people By utilizing this data-driven approach, designers can create user experiences that are both customized and intuitive.

They can meet the specific wants and requirements of their intended consumers. The need for user experience solutions powered by artificial intelligence will skyrocket as user-centric design becomes an increasingly important priority for organizations in today’s market. It will bring forth a fresh wave of imagination and originality in user experience design.

7. SaaS Business Ideas

Businesses under the SaaS (Software as a Service) model have used AI to transform how they serve clients in various sectors. These businesses provide intelligent and scalable software solutions by incorporating AI technology into their products. They can meet their client’s unique requirements.

There are several advantages to using SaaS solutions powered by AI. One example is the ability to use predictive analytics to foresee future trends and base judgments on hard facts. In addition to increasing productivity and decreasing the need for human intervention, automation features simplify operations. In addition, user experiences improve by tailored suggestions generated by AI systems. It promotes happiness and devotion among consumers.

Salesforce Einstein is a prime example of an effective SaaS platform driven by AI for business. Revenue generation and CRM are both boosted by it. One such instance is the marketing automation solutions powered by AI offered by HubSpot. These enhance lead generation and marketing initiatives. Innovation in the SaaS business might reach new heights as AI develops further. As a result, new development and competitive advantage opportunities may present themselves to firms.

8. IoT App Development

There is a revolutionary collaboration taking place in industries all over the globe. This is due to the mixture of IoT and AI. Using IoT technology, intelligent items and systems can be interconnected. They may now gather and evaluate data as it happens. Internet of Things apps acquire the ability to forecast outcomes by using AI. It has the potential to pave the way for features like smart home solution development, energy efficiency, and predictive maintenance.

Businesses taking the plunge into developing apps for the Internet of Things are pioneers in their field. They are well-positioned to take advantage of possibilities arising from the increasing demand for innovative and connected gadgets. Businesses may improve operational efficiency by using these AI business ideas.

They have the potential to enhance decision-making processes and provide customers across different industries with unmatched value. Industries like this might include anything from consumer electronics and smart cities to healthcare and manufacturing. Incorporating AI into the IoT ushers in a golden age of interconnectedness and smarts. For companies open to new ideas, it means a world of possibilities and growth.

9. Autonomous Vehicles and Transportation

When auto-vehicles come out, it will be a turning point in transportation history. They open many doors for businesses that use AI to change the market. Auto-vehicles include drones, transport robots, self-driving cars, and trucks. Advanced AI technology allows them to see their surroundings and understand complex data. It helps them make quick decisions without any help from a person.

They can use sensors, camera systems, and machine learning techniques. Self-driving cars can go on roads, planes, and factory floors more accurately and quickly than other vehicles. Thanks to these AI business ideas, there will be less traffic and more safety.

Shipping products and commuting are two other areas where this technology is causing a sea change. The possibilities for autonomous car use are endless as long as AI improves. They provide a picture of a future where digital infrastructure is ubiquitous, transportation is greener, and passengers are less likely to be injured.

10. Precision Agriculture and Farming

With AI, precision farming and agriculture could completely change how we farm today. Precision agriculture lets farmers get the most out of every part of food output. Robust data analysis, sensors, drones, and aerial photos are all built into it. With Agriculture software development driven by AI tools and technologies, you can ease the business operations and streamline decision making.

Farmers can make intelligent choices with the help of artificial intelligence tools. It helps to look at vast amounts of info. Businesses can use data to make choices at any point in the growing process. They can do this by looking into the soil, how the weather changes, and signs of crop growth.

Precision agriculture technologies powered by AI reduce waste and save resources. From monitoring pest management to optimizing fertilizer use, they time planting and watering with pinpoint accuracy. Farmers may implement sustainable agricultural methods using real-time data insights to lessen water consumption, pesticide use, and soil erosion.

Conclusion

The game-changing potential of AI is altering the corporate environment. Artificial intelligence business ideas offer several promising innovation and expansion opportunities across all sectors. In today’s digital world, companies may gain a competitive edge by using AI-driven solutions. They can make things more efficient and lead to new opportunities. AI has the unique potential to change companies and improve people’s lives. This is becoming more and more clear as AI continues to change. It foretells a future where innovations are boundless, and possibilities are unlimited.

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AI in Education: How It Is Transforming the End User Learning Experience https://www.cmarix.com/blog/ai-in-education/ Mon, 12 Feb 2024 11:35:50 +0000 https://www.cmarix.com/blog/?p=35721 Every day, Artificial Intelligence is becoming a vital part of our daily […]

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Every day, Artificial Intelligence is becoming a vital part of our daily lives, transforming every industry. Hence, the education industry is not behind and is digging into the sea of AI to shape the industry and education for students, resulting in more students joining. AI in Education has made new opportunities available to learners of all ages.

As AI is increasingly incorporated into education, it has profoundly impacted how the industry operates.

eLearning solutions are even helping companies personalize learning experiences, identify knowledge gaps, and provide targeted feedback to students. With the integration of AI and education, the industry vertical has gained a new outlook on learning. Furthermore, the predictions for the overall market for e-learning seem to be positive. According to Statista, the e-learning market may reach $400 billion by 2026.

Several education institutions and startups are turning to AI software development services to adopt AI technology in the education industry and uncover the secret to providing students with easier access to learning.

Continue reading the blog to discover how AI in Education transforms the industry and learning.

About AI in Education

AI in education means integrating Artificial Intelligence into learning environments to improve and personalize learning. A wide range of educational content is being tailored with algorithms and data analysis to provide students with adaptive and individualized learning experiences.

Choose a development company to create an eLearning website to boost your educational businesses.

Promising AI in Education Statistics in 2024 and Beyond

AI has changed how teachers, students, and educational institutions look at education now. The following statistics provide insight into the use of Artificial Intelligence in education.

  • Artificial Intelligence in education is forecast to bring in revenues of $25,000 million USD by 2030.
  • Recent report estimates that AI will contribute $80 billion to the education market by 2030.

How Implementing AI in Education is Shaping the Industry?

Task Automation

Artificial Intelligence in education allows schools and teachers to automate repetitive, time-consuming administrative and management tasks, allowing them to devote more time to teaching. Furthermore, this improves the efficiency of tasks and reduces the possibility of human error.

Teachers must grade tests, appraise assignments and homework, fill out the necessary paperwork, compose performance reports, and coordinate teaching resources. Choose an eLearning software development company to embrace AI in your eLearning applications and automate tasks to ease the learning for students and reduce burdens from teachers.

Assessments and Grading Automated

Automation of grading and assessment has emerged as a valuable solution in education, providing quick, time-saving evaluation of student work. With Artificial Intelligence (AI), assessing multiple-choice quizzes and multiple-choice tests is now easier.

This technology allows teachers to analyze their students’ answers, check them against predefined answer keys, and give immediate feedback. This method saves educators valuable time preparing for classes, engaging students, and providing prompt feedback.

Even though AI can’t replace teachers, it can improve grading efficiency and accuracy, which benefits students and teachers.

Creating Smart Content

Teachers and experts can utilize Artificial Intelligence in schools together to create smart content that assists students in learning more efficiently and comfortably. The education industry can benefit from AI-driven content creation in so many ways.

  • Generating digital lessons. Using Artificial Intelligence, it is possible to generate bite-sized learning materials, study material, and other content students can access at all times via a digital format.
  • Frequent Content Updates. The use of Artificial Intelligence allows users to update the learning content regularly.

An Easy Way to Access Education

The impact of Artificial Intelligence on education is impressive, providing students with easier access to education. AI allows educators to make textbooks and resources digitally accessible to their students. This allows anyone around the world to have access to their favorite lessons. No longer is education confined to classrooms.

In addition, AI can also assist in translating lessons into other languages, thereby making education easier. With AI-driven Learning Management System Development, education is now accessible to anyone who wants to learn.

AI in Examinations

Artificial Intelligence software systems analyze exam and interview questions to detect suspicious behavior and notify supervisors. A webcam, microphone, and web browser are used to watch over individuals, and their actions are monitored for unusual activity.

The benefits of AI in education and applications surpass all expectations. That’s why EdTech companies and startups turn to AI applications that solve many user issues. So, it is high time for professional education professionals to integrate AI into educational activities.

Personalized Education

Every student comprehends information differently. Some students can pick up on things quickly, and some need more time. Traditionally, education was not individualized for every student. Here is where Artificial Intelligence in online education comes into play.

With Artificial Intelligence in education, customized AI applications in education can be tailored to meet the needs of each student.

Further, with technologies like machine learning in education, assistive technology adapts to students’ learning needs and eases their workload.

With AI-integrated games, personalized programs, and tools for maximizing efficiency, AI and education can meet individual educational objectives.

Transform Education with AI

Virtual Classrooms

An online virtual classroom lets students and teachers communicate online and exchange information. The virtual classroom allows students to learn from quality teachers worldwide.

With virtual classrooms, it is possible to hold more classes at once than in a physical classroom.

As a result, the participation rate rises, and increased knowledge becomes available to the masses. The virtual classroom allows for immediate interaction since it is concurrent, allowing teachers and students to converse simultaneously. Unlike offline classrooms, virtual classrooms rely on pre-recorded materials such as presentations, slides, and videos.

Augmented Reality Chatbots

Chatbots, also known as conversational agents, are a convenient, effective way for teachers to enhance student learning. With chatbots, students can learn more effectively, faster, and engage more effectively. Students can use iPads or laptops to chat with bots that answer specific questions.

Chatbot tutors also analyze data if necessary, facilitating the learning process. Students can use educational chatbots to brush up on concepts before exams, ask questions about specific subjects, or clarify their doubts. Using chatbots, students can develop interactions similar to those between students and teachers.

Decentralized and Secure Learning Systems

Education has significantly advanced AI innovation, but data security, restricted data access, and outdated certification methods still pose challenges. While there are challenges, AI-driven decentralized solutions can positively contribute to education.

Personalized Data-Driven Feedback

Feedback plays a vital role in creating learning opportunities in the classroom and the workplace. Essentially, there is a difference between teaching that makes a difference and conveying information. Teaching effectively requires incorporating feedback continuously. A lot of importance is given to ensuring feedback is reliable. Thus, Artificial Intelligence in the education industry can provide reliable insights into daily reports by analyzing and assessing them carefully.

Data-driven feedback improves student satisfaction, eliminates learning bias, and highlights skills gaps. A student’s or employee’s performance record determines the kind of feedback they receive.

Examples of AI-Based Education Platforms

Examples of AI-Based Education Platforms

Here are some impressive examples of Artificial Intelligence in education that demonstrate how AI makes apps and platforms more engaging.

Duolingo

The language-learning platform Duolingo utilizes Artificial Intelligence to customize the learning process for each individual. Learners get to exercise their language skills, and based on how many errors they make, they are instructed to review certain words or idiomatic expressions.

KidSense

KidSense is an instructional AI platform explicitly designed for kids. Using Artificial Intelligence, this speech-to-text application allows children to note, review vocabulary, and take tests using their voices. A KidSense platform employs AI technology to translate words accurately.

Google Classroom

The Google Classroom software is renowned for assigning homework, collecting and grading classwork, and conducting various educational activities. This software grades students’ homework, gives them immediate feedback, and tips on overcoming difficult tasks.

Conclusion

Embracing Artificial Intelligence for Education only brings good to the students and teachers. By integrating AI into education, you are allowing the easy hand to students access to the learning material around the clock and ending the debate to chase the educators to clear doubts.

Embracing AI in the Education industry opens doors for educational institutions to bring in more students and bet on great success rates. If you want to embrace AI in your educational business, it is time to Hire Dedicated Developer in India and leave a great impression.

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How can HubSpot integrations with Zapier Help Grow Your Business? https://www.cmarix.com/blog/hubspot-zapier-with-integration/ Fri, 30 Sep 2022 10:41:51 +0000 https://www.cmarix.com/blog/?p=22847 It is essential for businesses to have a marketing strategy to reach […]

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It is essential for businesses to have a marketing strategy to reach out to their target market. With the evolution of technology, companies are inclining more toward having an online presence on the internet. Thus, robust digital marketing strategies are replacing the old offline strategy opted by the brands. This is because the strategies followed offline will not work on the internet. One of these types of marketing strategies is inbound marketing. This business methodology attracts customers by creating valuable content and experiences for them. Businesses over the world are taking up inbound marketing as an important portion of their marketing mix.

Now, a good inbound marketing strategy creates good customer relations. The next task is to maintain or manage these relations. These are done by creating tailored content as well as surveys etc. Managing all of this and entering data manually is a mammoth task and this is why brands are shifting towards the automation of this. Brands use platforms like HubSpot to actively conduct CRM. However, they have introduced Zapier as a platform for CRM automation. The entire process to manage and execute tasks automatically is done using hubspot zapier integration.

We will discuss integrating Zapier with HubSpot in detail in this blog.

What is Zapier?

What is Zapier?

Zapier is a web-based solution for automated workflows by combining your applications and services. This allows you to automate processes without having to construct your own integration. Alternatively, you could hire someone to carry out the integration for you.

Zapier is not a traditional programming environment, and you do not need any programming experience to utilize it. It’s more like a simplified macro editor, where all you have to do is identify the trigger and action, as well as fill in the details of how the zap should function.

To understand more clearly, using Zapier, you can automatically send a custom tweet immediately after you have published a post. The custom portion means that you may specify how and whathref these automated tweets will look like. However, with over 2000+ destinations other than Twitter, Zapier can handle a wide range of automated tasks for various platforms or destinations.

This is done by creating ‘Zaps.. These are workflows that are automated and consist of a trigger and one or more actions. When a zap is executed, it processes data. Each time this occurs, it counts as a task. This is significant because Zapier’s pricing tiers are mostly determined by the number of jobs you complete each month.

What can Zapier be used for?

You can create zapier integration between thousands of app APIs and generate workflows that optimize almost any aspect of your business. Zapier is also excellent at automating time-consuming manual processes such as moving data from one programme to another. Instead of manually copying and pasting form replies into a Google spreadsheet, instruct Zapier to push responses from your form tool to Google Sheets. That has a zap for it.

Zaps let the users create anything, from simple tasks to complex and dynamic workflows. You don’t need to be a programmer to create zaps. It is an easy, highly flexible process that does not require any code. In addition, you will find a lot of pre-build zaps that you can use in your own process to save time. You can also webhook and schedule tasks using Zapier.

What is HubSpot?

What is HubSpot?

HubSpot is a cloud-based CRM that may help you unify your sales and marketing teams, foster sales enablement, increase ROI, and improve your inbound marketing strategy to produce more qualified leads. In simple words, HubSpot is a software platform that has been designed to help your business market and sell products or services more effectively.

This company was started in 2005 as a resource for marketers. They offered tools to assist companies to commence inbound marketing. HubSpot currently helps companies to market in a better way. They have created a cloud-based platform for this purpose. They store a company’s digital marketing efforts in this space.

Everything from website hosting to blogging, social media network posting, email marketing, and more has been centralized on a single platform available from anywhere. HubSpot provides that original software in the form of a full CRM that contains specific software and tools for sales, marketing, service, and operations teams, as well as an epic content management system.

What Does the HubSpot CRM do?

Companies can organize, automate, and track every interaction and activity that occurs within their walls. They built their CRM as a marketing software primarily and later expanded to other horizons. It allowed marketers to gather all of the prospects they were talking to, nurture them based on their buyer persona and unique pain points, and then effortlessly pass them on to the sales team.

Today, the HubSpot CRM provides the same basic functionalities – the platform is simply far more sophisticated. HubSpot’s existing CRM is used to facilitate a true RevOps strategy rather than merely supporting the marketing team. If you want to connect every company action and activity to revenue, HubSpot will lead the way.

You can use HubSpot’s CRM as a launchpad for all the other sales and marketing, and service tools.

  • Every firm contact and lead is saved in the CRM.
  • It is totally integrated with the HubSpot CMS – imagine WordPress, but better.
  • Through a single common gateway, each department can access leads.
  • With marketing, sales, service, and operations hubs, each team has access to personalized tools to optimize operations, customer experience, and, most crucially, income.

What are Zapier Integrations?

Zapier helps customers to develop workflows to optimize practically any part of their business by offering API integration services. Workflows are referred to as “zaps” in Zapier and consist of two parts: a trigger, which is the first event, and one or more actions, which occur in other applications when the trigger occurs.

For example, a lead fills out a survey form on your website. You want to alert your team at the earliest. Whenever a user submits a survey form, a new message has been added to a Slack channel. You could also add extra actions to this zap, such as generating a new CRM contact or calendar event based on the form data supplied.

Zapier is also excellent at automating time-consuming manual processes such as moving data from one programme to another. Instead of manually copying and pasting form replies into a Google Sheets spreadsheet, instruct Zapier to push responses from your form tool to Google Sheets. That has a zap for it.

Here are some of the best zapier integrations:

1. Send essential event notifications to your team

Notification automation is a simple yet effective method to get started with Zapier. You can use one or more zaps to establish a trigger from an important occurrence in one of your apps, followed by an action to inform everyone who needs to know.

2. Keep track of essential emails

An email has a reputation for being an uncontrollable time waster. Fortunately, Zapier has a plethora of email connectors to help you keep your inbox a little cleaner.

For example, you can configure Zapier to save specific emails somewhere other than your inbox for processing, backup, or sharing. Connect your email account to Google Sheets, Google Docs, Evernote, or another chosen programme, then set your inbox to receive just incoming messages.

3. Leads should be followed up on

Not every lead will be easy to convert into a customer. Some need more convincing than others. The larger the purchase, the harder it becomes to convince them. To solve this, Zapier offers many features.

Set up zaps to alert you of a lead’s request for a consultation, demo, or another meeting, send an automated follow-up answer to your lead, and/or schedule a call automatically. Because you don’t want to keep them waiting, Zapier’s fast alerts come in handy.

4. Create tasks out of important events

If your day revolves around your to-do list, try using zaps to create items in your favorite task list application. Never overlook an assignment afterwards – Zapier can create custom tasks for you.

5. Make social media posts automated

When you have new content to share, Zapier eliminates the need to log in to each of your social network accounts and write separate posts. Instead, use your RSS feed as a trigger to construct zaps that automatically publish bespoke posts whenever you publish a new blog post or announcement on your site.

You can also use zaps to spread a single article across many social media channels. If Twitter is your most popular social media platform, you can create zaps to distribute your tweets on other platforms such as Facebook and LinkedIn.

6. Publish summary reports

Using Zapier to automate your data collection and organization can help you increase alignment across your team. For example, you could set up a Slack message that delivers a summary of the number of closed transactions for your sales team each week, or one that tells marketing teammates about new goals.

Check out: 10 Best API Testing Tools

Set up your Zapier-HubSpot Integration

Set up your Zapier-HubSpot Integration

Zapier connects HubSpot and over 1,400 apps to automate work between them using triggers and actions. For example, when a new contact is added to HubSpot (trigger), you can use Zapier to add the contact to a Google spreadsheet (action).

All HubSpot clients can use the Zapier integration for free. The hubspot integrations necessitate a Zapier account, and certain Zapier-integrated apps may necessitate a paid Zapier subscription. For additional details, visit Zapier’s price page.

Install Zapier Integration

  • Click the Marketplace symbol in the main navigation bar in your HubSpot account. Under Manage, select Connected apps.
  • Click Visit App Marketplace in the upper right corner.
  • To find the Zapier integration, use the search bar.
  • Select the Connect app.
  • Log in to your current Zapier account, or Sign up to set up a new Zapier account.
  • Create your first HubSpot Zap to complete the integration setup.

Create a Zap

  • Access your Zapier account.
  • Click Make a Zap! in the upper right corner.
  • First, decide which app you wish to utilise as your trigger.
  • Select HubSpot if you want HubSpot to perform an action in another app.
  • Use the search box on the right to find another app that will trigger an action in HubSpot.
  • After that, choose a trigger and click Save + Continue.
  • If you use HubSpot as your trigger and have never connected your Zapier account to HubSpot, you will be prompted to do so. Then press the Save + Continue button.
  • If you haven’t previously linked your Zapier account to the specified app, you’ll be requested to do so. Then press the Save + Continue button.
  • When you connect, you’ll be prompted to configure your trigger. Make any necessary changes to the trigger, then click Save + Continue.
  • Set up your action next. Click + Add a Step on the left side, then pick Action/Search.
  • Choose the app in which an action will be performed based on the trigger you’ve defined.
  • Use the search box on the right to find the app you want HubSpot to trigger an action in.
  • Select HubSpot if you want another app to trigger an action in HubSpot.
  • Choose an action and then click Save + Continue.
  • If you haven’t previously linked your Zapier account to the specified app, you’ll be requested to do so. Then press the Save + Continue button.
  • If you’re using HubSpot for your action and haven’t already connected your Zapier account to HubSpot, you’ll be requested to do so. Then press the Save + Continue button.
  • When you connect, you’ll be prompted to configure your action. Make any necessary changes to the action, then click Save + Continue.
  • Then, if necessary, you can test your Zap.
  • Click Finish to finish configuring your Zap.
  • After that, give your Zap a name.
  • When you’re ready to start triggering new actions with this Zap, toggle the Your Zap is __ switch to the on position and publish your Zap.
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Conclusion

Zapier may send a custom tweet automatically once you publish an article. The custom portion means that you may specify how and what these automated tweets will look like. However, with over 2000+ destinations other than Twitter, Zapier can handle a wide range of automated tasks for various platforms or destinations.

HubSpot, on the other hand, is a cloud-based CRM that may help you unify your sales and marketing teams, foster sales enablement, increase ROI, and optimize your inbound marketing strategy to produce more qualified leads.

So, by integrating these, you can create a hassle-free workflow of marketing inbound.

Take a look at

Frequently Asked Questions

  • HubSpot is a cloud-based customer relationship management (CRM) platform that includes the Marketing Hub, Sales Hub, Service Hub, CMS Hub, and the newly introduced Operations Hub software apps.Zapier is one of the market’s leading integration solutions, linking apps with automated one-time, one-way processes that move information across your apps based on the rules you define. This tool can provide social media integration services.
  • When you build a HubSpot Zap, you must first log in to your HubSpot account (unless you are already logged in).Choose the HubSpot account to which you want to connect.Finally, you will be prompted to grant Zapier access to your account. To proceed, click “Connect app.”

    If all steps were completed successfully, your HubSpot account will now be connected.

  • HubSpot’s software is divided into three sections: marketing, sales, and service. They are not different platforms, but they can be purchased separately.Each hub has four unique tiers, ranging from the most basic to the most advanced: Free, Starter, Professional, and Enterprise. As you progress through the tiers, you gain more capability and tools, as well as fewer limitations on the tools you can use.
  • Zapier allows you to construct workflows that can conduct several actions based on a single trigger. You can add more stages to any Zap at any moment as long as your plan level allows you to build multi-step Zaps. If you already know what steps you need, you may add them when you create the Zap, or if you conceive of a new task later, you can add it to the middle or end of any current Zap.You can add as many steps to your Zap as you need to make it function best for you. The more stages you add to a Zap, the less manual labor Zapier does for you and the more time you save.
  • Zapier connects HubSpot to thousands of the most popular apps, allowing you to automate your work and devote more time to what matters most. Here are some of the apps:

    • Google Sheets.
    • Filter by Zapier.
    • Webhooks by Zapier.
    • Paths by Zapier.
    • Formatter by Zapier.
    • Facebook Lead Ads.
    • Slack.
    • Mailchimp.
    • Gmail.

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Spark AR: Augmented Reality Playground for Developers and Designers https://www.cmarix.com/blog/spark-ar-augmented-reality-playground-for-developers-and-designers/ Fri, 10 Dec 2021 13:09:22 +0000 https://www.cmarix.com/blog/?p=20368 Creative economy, it now covers the creation cycle, production, and the distribution […]

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Creative economy, it now covers the creation cycle, production, and the distribution of goods and services, which uses creativity, intellectual capital, and culture as the primary inputs. According to the creative economy perspective, the ability of men for creation, this is the major production input that is present not only within the creative companies but all within the economy. One should always remain prepared for facing the market within the constant change and to hire a developers will be the right choice, after all, every single day new technologies come up in daily life. Even the concept of artificial intelligence, robotics, and virtual reality has become much more common. Therefore there is a huge requirement for the knowledge which can permeate the given study areas.

Augmented reality, virtual reality, and mixed reality, a lot more excitement can be seen all around it. There is a very high chance that virtual reality might enjoy the second coming, and AR & MR will become some interesting technologies to be considered by the marketers. Unlike VR, they have been seen directly interacting with the real space, and they are based in a different way than the VR. This is very useful while trying to promote within the real world, all the brands.

The soft skills requiring jobs, including creativity, cannot be replaced by automated services. With Facebook filters and Instagram filters advent, it has also created a huge demand for digital who are qualified and capable of representing the brand on the platforms. Well, therein Spark AR, it can be a very good opportunity to get within the user experience and better programming.

Virtual Reality, Augmented Reality & Multiple Reality

Virtual Reality, Augmented Reality & Multiple Reality

As said above, all these are creating excitement in the technology of today. Even when there exist pessimists, virtual reality is not dead, and instead, they are breaking the general market by fulfilling the objective of creating the sense of presence within the virtual environment, which is completely different from reality, with the use of 3D graphics and 360-degree images.

Augmented reality, on the other hand, as the technology is allowing the mix-up of the real and virtual environment and bringing better integration in between the machine and the task execution. However, for it to work, it requires some elements, including the camera (or any other device) which can easily transmit the given item real image, the software which can capture the camera emitted signal, and the real object which has some reference with the interpretation and virtual item creation.

When it comes to mixed reality, it falls in between the two, providing an experience that is completely digital. However, the virtual aspect herein, let’s anchored within the real world. According to Augmented Reality Development Company India, AR and Mixed reality both are some interesting technologies to be considered by the marketers who interact within the real space directly and are completely different from VR, helping for promotion of brand within the real world.

CTA

Developers and Creators- Spark AR is a Perfect Choice

Developers and Creators- Spark AR is a Perfect Choice

Because of the constant change within the market, it is necessary to remain prepared, and one can hire a developer for the same. Creatives have already been launching destinations and also defining the market direction. They are bringing together the discipline aliens, i.e., design and programming, but in actuality, the professionals combining the skills are gaining much more space. The designers that are working within the digital interfaces are expanding the limits by learning different skills, and they are no longer restricted to being programmers, as the programming skills, it’s bringing benefits to only the projects wherein they are involved. Well, the knowledge they are trying to gain will reduce the chances of failure within the creative project and will bring in advantages within the dialogue channel associated with the programming team.

The computing process drove human-computer interaction creation, which was meant for improving the interaction of the humans with the machines, which sought to make machines intuitive and simple to use. Considering that it is the visual product when the filters are created with the use of AR, the given developer gets connected to the user, and it helps in improving the skills which are related to the concepts of UX.

Spark AR Studio

Spark AR Studio

It is one of the programs which has been provided by Facebook for the development of AR filters within social networks. This given software offers a template gallery to the users for adding any kind of icons to their faces, creating the effects of images, and even interacting with the 2D and 3D objects. With the help of the face tracking software, it gets set up automatically, and it allows for creating accurate interactions. The software works by combining the assets and the objects, and one can do the same by using block programming for creating interactive actions. One can even use JavaScript, and with code lines, just a few, the filters will be on another level.

The community of Spark AR, it is quite active, and therefore apart from adding the videos to YouTube, one can even gain a new type of knowledge in regards to the tool through the Spark AR creators (global creators of filters ask and discuss questions on the Facebook group), Spark AR tutorials (platform website with examples of making filters) and Spark AR community (group for asking advice, sharing filters and feedback to the other creators like Mobile App Development Company San Francisco and from many other places).

Create Using Spark AR Studio

One can create digital content by simply following some of the rules. Just make sure that you are treating the filter like the regular software, and the cycle for the regular software will be as discussed below,

  1. Code

The software allows adding interaction, logic, and animation to the effects by the use of patches. All of these act as visual building blocks wherein every batch has a unique function that allows adding complexity and interaction without knowing the code. With patches connected, one can easily pass as well as receive information, and this is known as a graph. In order to reduce the repetition while working on the effects, there are blocks provided by Spark AR that enable it to save and then export the graph pieces and also add the block when required.

  • The studio supports JavaScript for the addition of interactivity and logic to the effects. The scripting breaks down into modules, and every module implements a particular function. Reactive programming is used by the studio, which permits relationship creation between assets, objects, and values. Having accessed the module API is not necessary for loading within the script with the method.
  1. Testing

One can test the filter in 3 ways,

  • Using built-in videos which are present within the software and that allows one to see how well the filter looks on Instagram/Facebook.
  • The second way is by downloading the Spark AR application for iOS or Android. After installation, plug the device using the cable to the computer and then find the icon, test on the device, test the filter with the phone camera without actually publishing the same.
  • The third way is by asking the friend to check the new creation once the filter gets to the distribution website of Spark AR.
  1. Deployment

After the effect has been exported, one will be required to submit the same for publishing it on the hub, wherein one can create and then check the filters. The process will be required,

  • Effect name
  • Effect file upload
  • Attachment of demo video and the icon
  • Waiting for acceptance (can take 10 days)

Repeating

With more practice, much better solutions will be created. Keep trying and make it simple as it will get it hundreds of downloads and views.

Final Words

For facing constant change within the market, one can get the help of an augmented reality development company in India or hire a developer. Either way, the knowledge is necessary for bringing together the discipline aliens of programming and design. Spark AR studio is software that will help the designers improve their side of programming and will help them train within the aspect which is related to user experience. The community is active, and the materials are available online; just keep on practicing, and better solutions will always come up.

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Machine Learning VS Artificial Intelligence — Which One Ensures Better Technological Performance Than The Other? https://www.cmarix.com/blog/machine-learning-vs-artificial-intelligence-which-one-ensures-better-technological-performance-than-the-other/ Thu, 15 Apr 2021 13:34:02 +0000 https://www.cmarix.com/blog/?p=15392 AL (Artificial Learning) and Machine Learning are the two vital-most weapons in […]

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AL (Artificial Learning) and Machine Learning are the two vital-most weapons in technological advancement. These two terms define the root of changing technologies in different corners of the world. Your lifestyles are entirely manipulated by technology at present. Artificial Intelligence and Machine Learning are often considered equivalent, but there are some fundamental differences between these two. What will you choose to improve your technological performance?

In this blog, we will show you the basic differences between Artificial Learning and Machine Learning.

Definition of Artificial Intelligence

Definition of Artificial Intelligence

Artificial Intelligence works on building machines and computers that can copy human behaviour. The phrase “Artificial Intelligence” is a coinage by John McCarthy. The great engineer invented the term in 1956. Mr McCarthy explained the term like “the science and engineering of making intelligent machines”.

In brief, the technology can imitate the human-decision, making power to perform various intelligence-related tasks. It can solve complex issues, classify images, track stocks etc.

Definition of Machine Learning

Machine Learning

Machine Learning is way more modified than Artificial Intelligence. The prime feature of Machine Learning is the decision-making power. Arthur Samuel said that technology of Machine Learning is a significant field of study where computers are taught to learn without being programmed thoroughly. Computers were enabled by the engineers to think and decide which became more effective than only programming. Machine Learning is not dependent upon the provided data; rather, the system learns on its own.

In today’s technological era, machine learning is primarily used to create applications that can track human behaviour. The technology can recommend you a song of your choice. The technology continues to keep suggesting entertaining items for you based on your search. It also enables computers to understand various human languages and respond to human liking naturally. The natural language mostly depends on Machine Learning. Machine Learning has initiated many innovation processes in the digital world. You can easily consult for Machine Learning Development Company in India for creating custom and cutting edge ML solutions.

Crucial Difference between Artificial Intelligence and Machine Learning

Crucial Difference between Artificial Intelligence and Machine Learning

The primary difference between two is that the Machine Learning system can change it while being exposed to vast information. It can learn on its own. The intelligence level and decision-making power of Machine Learning distinguishes it from Artificial Intelligence. Machine Learning can use processed information automatically and make timely decisions through statistical patterns.

Two advanced technologies of Artificial Intelligence and Machine Learning have already been in the leverage of software test automation. Artificial Intelligence will continue to play a significant role in the test process. AI technology has unveiled many job opportunities. In a nutshell, you need both of these tools to create a successful software technology.

A few to name the most significant functions of both Artificial Intelligence and Machine Learning are,

  • Optimization of Testing Suites
  • Log Analysis
  • Optimum Test Coverage
  • Defect Analysis
  • Predictive Analytics

You will need experienced and efficient mechanical experts to execute the technical functions of AI and ML properly. The advanced conceptualization will enable you to contribute to the field of Machine Learning with expertise and excellence. Machine Learning helps in the production of speech recognition, spam detectors, postal services etc.

Machine Learning App Development offers several technological benefits.

  • Prediction of human behaviour followed by lead-up sell and cross-sell
  • Enhancement of product sales
  • Refinement of marketing issues
  • Processing of natural languages

Machine Learning is a programming technique that will help the applications to imitate and improve performance automatically. Machine Learning is best suited for applications that make use of unstructured data like text and images. Android is a perfect platform in the development of machine learning tools and methods.

AI & ML Developmen

Machine Learning App Development uses the different types of learning processes mentioned below,

  • Supervised Learning
  • Unsupervised Learning
  • Reinforcement Learning

A few examples of Machine Learning App development,

  • Mobile Finance Applications
  • Healthcare Applications
  • Fitness and Health tracking Applications
  • E-commerce Applications
  • Transportation Mobile Applications

When you develop an application for android with the support of Machine Learning, you must focus on designing the products, implementing algorithms, and deploying existing models. Machine Learning enables applications to show relevant ads and suggestions. To name the major Machine Learning Apps are, Facebook, eBay, Tinder etc.

Major functions of Machine Learning app developments,

  • Logical development
  • Improvement of the ‘search’ option
  • Inclusion of solid security through the Identification of frauds, threats
  • Innovation
  • Engagement booster
  • Identification of Application user’s choice and behaviour
  • A Predictive Approach
  • Filter of spam

Machine Learning serves for application development based on a few factors,

  • Tracking Quality
  • Easy Search
  • Data mining
  • In-App authentication
  • Supervision

Read More: Top Combat-Competitive Ways To Use Machine Learning For Ecommerce Startups

Machine Learning helps in the improvisation of application development in a few ways like,

  • Utilization of Previous Models

It is vital to keep an eye on the functions of the pre-built models to simplify your task. In this case, the chance of mistake becomes lesser. You might add some extra features to the previous model and create an upgraded one out of it.

  • Focus on the Native Application Development

Native Application Development

When you invest in a new application, try to depend on the Native Applications. You can integrate some of the functional features of Machine Learning and incorporate those in the Native Apps. The development process of Native apps through machine learning is more accessible and less risky.

  • Conversion of Models

You must apply Machine Learning in different application models to get the best result out of the process. If you can convert one model and formats, you might easily convert those in Machine Learning format, which will make your way easy.

  • Takeaway Message

Machine Learning is a kind of application development that evolves at an exponential rate. There are possibilities that this Machine Learning process might become the yardstick in the field of application development. The robust security system, a decrease in cost and time and an improved process have made the Machine Learning format more practical.

To conclude the topic, we must talk about the Machine Learning Company India. The Machine Learning companies of India stand at an advanced stage at present. If you need to upgrade your Machine Learning technology, you must have a consultation with the experts of CMARIX. Then, it will be up to you which will be the best option to improve your business?

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How Artificial Intelligence Is Transforming Healthcare IT Systems? https://www.cmarix.com/blog/how-artificial-intelligence-is-transforming-healthcare-it-systems/ Tue, 08 Sep 2020 13:38:00 +0000 https://www.cmarix.com/blog/?p=12941 Lime in many other fields artificial intelligence (AI) is continuing to transform […]

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Lime in many other fields artificial intelligence (AI) is continuing to transform the healthcare industry and medical treatment. AI as we already know makes the promise of creating intelligent automation for many business processes ensuring optimum productivity and efficiency. In the context of healthcare along with these aspects, AI is also playing a key role in saving the lives of people and improving their health.

With so much promise unfolded by the AI in healthcare, it is important to take a closer look at the various facets and areas of healthcare and pharma where the AI is showing the biggest promises. From medical professionals to patients to any leading Healthcare Software Development Company, the promise of AI is looming large to every stakeholder in the sector. Here we are going to explain these areas one by one.

  • Virtual Assistants

AI-based virtual assistants that are already being used across websites, gadgets, and mobile apps have also made their presence felt in the healthcare sector. For certain patients who have difficulties in moving around for their daily needs and carrying out daily activities, intelligent virtual assistants have emerged the most useful help. People suffering from Alzheimer’s disease can easily find help from intelligent virtual assistants coming with mobile and smart speaker platforms. For example, Alexa virtual assistants coming with Amazon Echo can help a patient with reminders about taking bath, medicines, or food.

  • Robotic Treatment

Robotic Treatment

Helping patients in diverse medical situations with intelligent robots have emerged as a new trend. For example, some clinics are already using AI-powered robots in helping patients to recover after suffering a stroke. A robotic arm by using digital algorithms can detect the motions that patients are incapable of and accordingly helps patients to make those motions.

  • AI Guided Medical Diagnosis

AI is playing an instrumental role in improving the accuracy and precision of the medical diagnosis. Already FDA has approved such intelligent software that allows healthcare professionals to take ECG images of the heart of patients without having any specialized training for the same. Machine Learning technology which is a subset of AI is also being utilized to capture the high-quality ultrasound images of the heart and record the video clips.

Artificial Intelligence (AI) in multiple ways is helping the medical fraternity in diagnosing diseases based on patient symptoms and detecting anomalies. Many cancer cases are diagnosed at the advanced stages as the symptoms often remain undetected or are confused with other regular diseases. This is where AI can make a great help. An AI-powered platform is already being developed that can help to identify and detect the signs of cancer at the early stages.

Learn More: Key Principles and Trends for Building a User-Focused Healthcare Website

AI-based radiology and imaging techniques are now coming with a deeper interpretation of the medical images. For many cancer cases, AI is actively helping to reduce false-positive cases by using deep learning techniques and intelligent interpretation. It has already been established that for detecting skin cancers AI-based diagnostic solutions work great in coming with more precise results.

Another area in the area of medical diagnosis that is going to be hugely transformed is the mobile app-based diagnosis of medical conditions with the help of AI. For example, AI will allow mobile apps to scan the eyes and detect certain symptoms and the specially-abled touch interface will be able to gather data about the pulse rate and blood pressure rates that further can be analyzed by an AI-powered diagnostic app.

Artificial Intelligence

  • New Drug Discovery and Development

Discovery and Development

Multiple pharma brands and medical laboratories and research institutions are now using Artificial Intelligence to find new drugs and are achieving success in lowering the time and resources required for the new drug discovery and development processes. After the telemedicine apps swept the pharma sector in many countries, they are putting their next bet on AI-based drug discovery. In the age of artificial intelligence, pharma companies are trying to live up to the promise of faster drug discovery and quicker time to market for the drugs.

  • Efficient Clinical Trials

In most parts of the world, clinical trials for newly discovered drugs go through a very under-managed process with no integrated mechanism to keep track of the entire process and evaluation of the trial results more accurately. This is where AI has offered big promise in enhancing the capability to analyse results, finding anomalies, and detecting symptoms and side effects at different stages of the trials. Thanks to AI, clinical trials can now be carried out in a more professional and well organised manner besides improving the precision and accuracy of trial outcomes.

  • Comforting Patients

Comforting Patients

Some painful diseases and health conditions require distracting patient’s attention to something engaging and immersive. This is where the AI-driven simulated virtual reality can play a big role. The VR programs with intelligent simulations running on a bedside screen or on the screen of headgear can keep patients engaged and thus can distract his or her attention from the pain so that caregivers and the patient’s family members can be at ease.

  • AI-Driven Counselling

Psychological trauma and depression are common causes and outcomes that healthcare experts need to face in many patients in different contexts and situations. This is one area where AI-driven apps and solutions can play a great role in detecting certain behavioral attributes and patient tendencies. AI can help caregivers and healthcare staff find certain signs and symptoms triggering psychological problems in patients and can suggest appropriate behavioral therapies to help patients recover from such conditions.

  • Personalized Healthcare

Healthcare

Like many other fields, personalization thanks to the very nature of digital interfaces and technologies that have penetrated deep in the healthcare arena. Personalized healthcare and treatment is one of the key value propositions for modern healthcare facilities around the world. Personalized healthcare services are not just limited to individual communication to patients and caregiving processes, they are also going to change the way drugs are administered and treatment is planned for both chronic and life-threatening diseases.

With more rigorous data collection mechanisms working across healthcare facilities and clinics, AI-powered data-driven insights can empower the personalized treatment and medication approach more than ever before. Thanks to the large medical databases and other datasets that are going to be exposed to AI, gene analysis can allow the discovery of personalized medication.

The Challenges and Key Consideration for Embracing AI in Healthcare

In spite of the wide ranging benefits and awesome roles that AI is going to play for the healthcare industry as a whole, we must admit that the path to AI adoption is not going to be without challenges. There are regulatory aspects that can slow the pace of AI adoption and there is also the huge challenge of educating traditional healthcare professionals about the AI and its possibilities and promises.

FDA has already come with a regulatory framework for approving such AI-based medical applications and software solutions. But still, in many parts of the fast-paced testing and approval of such software applications looks to be improbable. Educating medical professionals with the attributes of AI-based medical tools and intelligent software applications is another big challenge. The last but not the least of all challenges is maintaining data security and privacy of user information as AI-based apps are likely to handle a lot of patient data.

Conclusion

One of the biggest beneficiaries of AI is going to be healthcare facilities and applications. Though healthcare AI is still at its very nascent state, in the years to come we can expect a rapid proliferation of this.

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Deepfake: The Next Big Challenge for Content Marketer https://www.cmarix.com/blog/deepfake-the-next-big-challenge-for-content-marketer/ Mon, 14 Oct 2019 12:47:03 +0000 https://www.cmarix.com/blog/?p=11046 At a time when fake news comprising both doctored videos and images […]

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At a time when fake news comprising both doctored videos and images accompanied by credible sounding text is increasingly proving as a major threat to the media, publications, and content marketing industry, there are actually bigger challenges are in the making. Now, these fake videos that can be scanned and detected with a little bit of expertise and experience will enjoy the power of A.I. for faking the content. From the physical characteristics of the persons in a video to the sound and voice, everything now can be replaced in a more articulate and precision-driven manner. This A.I. based fake content creation technology termed as Deepfake has already taken the media and content marketers by storm.

Deepfake: More Powerful and Intelligent Photoshopping

AI Deepfake

We all know that photoshop has been the most widely used platform to tweak and twist images and videos. But Deepfake technology which is just an expression with connotations from both deep learning and fake can take photoshopping to a more advanced level. Deepfake depends on the AI-based technology referred to as the generative adversarial network or GAN. This A.I. technique gives birth to an algorithm that is capable to learn deeply about all the parameters and elements that fake detection algorithm judges a content with. This Learning over time helps the GAN algorithm to produce content that no longer can be detected as fake.

While such technology from the outset seems to be incredibly complex and multifaceted with great demand for technical knowledge and skills, in recent times Deepfake has been made more accessible for the less skilled audience thanks to a software development company who built Face Swap, a ready to use, intelligent faking app. This allows users to replace a face in a video without having any command on photoshopping skills. We can rightly call this powerful photoshopping made simple.

It’s Not All Bad Because Of The Scope Of Hyper-Personalization

Faking is derogatory and damming to the overall content standard, credibility, and usefulness. But in spite of the huge negative uproar that this Deepfake technology has garnered in all corners, it is not that much negative in the last analysis. Deepfake, however weird it sounds, has some positive implications as well.

For example, let’s take the latest David Beckham video in which he is seen to appeal to people for taking preventive measures to combat malaria. The video published in 9 different languages has actually been made using Deepfake technology and both Beckham in person and speech have not been present in all these videos. This is one way to create a campaign by using celebrity presence without really incorporating their real presence. Moreover, Deepfake also opened a new vista of opportunity for marketers to create video content and promotional videos at a low budget.

Deepfaking Voices: A Useful Twist for Marketers

Can you imagine your favorite movie personality to talk about your hyper-local brand and make a convincing appeal in his baritone voice? Well, that’s the new possibility Deepfake technology is offering to the content creators and marketers. It is no longer remained to be experimental anymore as in several recent videos Deepfaking has been actively used to modulate the voice. Already we have an all-powerful app called Modulate that allows you to use the voices of celebrities, including movie stars, players and famous personalities.

Deepfake: The Promise of Faking Bodies

Deepfake body

What about watching your son treading on the soil of the moon wearing a casual tee and jeans? Before you laugh at such childish things, let us tell you that such possibilities have now extended to the domains of adults as well. It is no longer just childish business to appear in space or inside a knee-jerk action movie, even you can just see yourself walking with other tourists on a Mauritius beach. Thus became possible with even more precision and accuracy thanks to Deepfaking apps like Meo.

Meo just takes the 2D images if anyone and can convert the same into 3D avatars to be incorporated into different environments including another real video or a high-funda action game or into a simulated galaxy environment. Now the app is gearing up for the next level and of enhancement so that such Deepfake 3D avatars can be utilized in different contexts including beauty apps, social media or gaming apps.

The Negative Implications of Deepfake on Business

The Negative Implications of Deepfake on Business

Throughout the above-mentioned discussion and examples, we have explained how various apps and digital maneuvers actually helped in the positive utilization of this art and science of creating fake personalities in body and voice. But in spite of such positive comes out, it is nothing but fakery and has some serious implications on the credibility of the content. This is precisely why content producers and marketers should be aware of the danger of Deepfake as well.

One can argue that the faking technologies are getting better to provide more sophisticated means to create fake videos that resemble the real more than ever before. With such rapid progress in simulation technology and all the techniques that can make anything and everything appear digitally real, The Promise of Deepfake is really enormous. On the other hand, detection algorithms are also getting better and becoming more equipped with techniques that can find the delicate differences between real and digital creation. So, in the future, we can really see a combative race between Deepfake technology and fake detection algorithms taking place.

But in the meantime, businesses and entrepreneurs need to have some safeguards against the negative implications of Deepfake. Here are some precautionary measures against the dangers of fake on the credibility of the content.

  • In respect of content creation, exercise utmost caution and diligence don’t trust things based on their representation. Always use fact-checking tools for video content.
  • Make sure your video content carries the trust seals and marks of authentication. Use blockchain-based verification, two-factor authentication, video encryption, validation by third-party trust seals, etc.
  • When relying on third-party content always go for credible and official channels with a verified seal of trust and authenticity.

Conclusion

In a world where trust and credibility of content is a big issue, Deepfake technology is likely to be perceived as a dangerous proposition. But since this is an unavoidable outcome of A.I. technology, we need to consider how we can catch up with more foolproof fake detection methods and algorithms.

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