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Startups are fledgling entities, and from a business perspective – there is more to be done to convince the market, sway hearts, and minds to make more sales. There is a business case to ensure that the target audience knows about the product – and in this digital world, this is where mobile apps and software play a crucial role.
Most, if not all, Startups have digital products, and these products are often at the center of the startup’s business model and long-term plans. However, having an app or software as a product is not all. It is mindful to consider the users of the product.
This is where the aspect of User Experience (UX) comes in. UX is a crucial component of the life of the product – and all the benefits, including revenues and expanded customer base that come with the product. Research shows that based on UX, 60% of users will interact and use an app at least 11 times before they uninstall it.
On the other hand, only 1 in 4 people will uninstall an app after using it once. These statistics go-ahead to show how relevant UX is in the life of startups.
Implementing UX in a product comes with its fair share of benefits. A key benefit of UI/UX services development is that it leads to product uniqueness. It is open knowledge that your clients and target audience interact with other digital products like mobile apps and software daily. What sets those products apart from yours? The experience that users have whenever they interact with your product can help to create that difference and make your product unique. That is why you have to invest in UX.
Further, UX helps to improve your brand, encourage loyalty from your clients, and drive engagement. These are all positive stuff that any startup would want to see happening with their digital products.
The design process is a very crucial process when it comes to UX setup and implementation. Startups need to ensure that they get well-versed designers who are up to the task. However, it does not start and end with the designer. There are more moving parts involved. Startups need to ensure that they learn as much as they can about their customers and target audience as well.
This will help streamline the design process as the designers will have proper prerequisites and information to consider when doing their job.
In the design process, it is also essential to give a fair share of attention towards market developments. Designers should check out similar offerings and make sure they find ways of out-competing them and, at the same time, focusing on the end-users. Designers should also infuse the aspect of simplicity so that the product does not become too tricky for customer usage.
As a startup, you want to ensure that there is better interaction between the users and the product. When it comes to the aspect of the frequency of usage, you want to ensure that your customers will use your product as many times as possible. In terms of depth, you want to ensure that the customers interact with the product comprehensively.
Better user engagement is a plus for any startup because it means that the customers are interacting more with the product. This can, in turn, increase uptake and subsequent consumption of the product within the target audience, thus resulting in more sales and more revenue.
If there is no user engagement, you might want to come up with a review of your UX architecture in the same vein as this review of Topessaywriting. A proper review will help to inform decision making and further action that might help revive user engagement.
More often than not, customers and users reach out to customer support because of difficulties in navigating through or using a particular product. For mobile apps and software, such problems cease to exist when there is proper UX design in place. It is all about the experience when it comes to mobile applications and software. For this reason, startups need to ensure that they invest in the UX of their products.
Startups can save on customer support costs when they make their products seamless to use and interact with. Simplicity makes it easier to navigate through apps and software, and this can make it easy for customers – thus reducing the need to call for or request support.
With proper UX in place, startups only need to focus on the goal of ensuring they have brief product usage guides and description pages on their websites. Collaboration with the companies from the best writing websites page can make this goal a reality for startups.
For there to be product advocacy, then the product has to be top-notch. The experience customers and users get when using the product have to be above board. Product advocacy mainly entails customers and users talking about the product and telling others about its usage and advantages. In all respects, this can only happen if there is good stuff to talk about the product.
When startups invest in UX, it goes without saying that the customers will enjoy consuming and interacting with the product. This will lead to satisfaction among the customers. This will, in turn, make these customers share the product with other people. All this plays out to the advantage and benefit of the startup.
Customer retention is a function of satisfaction. Customers are highly likely to retain the usage and consumption of a particular application or software if it satisfies them. On the other hand, the chances are high that they will look for alternatives if there is no satisfaction from the usage of that app or software.
This speaks to the need to ensure that customers get satisfied with the usage of your startup’s application or software. This satisfaction can only come when there is a satisfying user experience. Therefore, when customers enjoy the experience navigating through your app or software, then you can rest assured that the customer retention rate will go through the roof. This is so because your product does not give them a reason to switch to alternatives in the market.
Startups realize returns on their investment based on the sales and the revenues that they generate. For startups to achieve more sales and revenues, it means that they have to increase the consumption and usage of their products. For customers to keep consuming, then there has to be a reason. Something has to give. They must enjoy the nature of the product. They must have an enjoyable experience using the app or software in question.
Investing in UX means that you want your customers to have the best possible experience when interacting with your software or application. This also means retaining customers, attracting new ones – which all culminates in more business, more sales, more revenues, which will collectively work to up your return on investment.
Development teams like to create new stuff. This helps them keep learning and allows them to polish their skills. It also makes them know that they are an important part of the process, which boosts their psyche and morale.
It is important to note that products reflect the morale, psyche, and cooperation of the teams behind the product. For this reason, investing in UX allows these teams to work on the UX design as needs arise – which boosts their morale at work. This is a plus every angle from every angle you care to look at it.
Some things can go wrong when it comes to designing and implementing UX. Blind action – where startups create UX designs without studying the behaviours or preferences of customers can dent any UX efforts. So can aversion towards the UX design process itself.
Some startups can outright choose to stay away from UX – and this can lead to:
Veering away from the main aspect of User Experience, which is usability, can also cost any UX efforts. Poor layouts, non-responsive designs, poor fonts, and badly-placed Call To Action buttons are all undoings of UX efforts.
In summary, startups that invest in UX stand to witness a lot of advantages as far as their digital products go. It is highly worth noting that when it comes to digital products like mobile applications and software – only the usability and the experience matter.
Startups need a base of customers, a base that allows them to make sales and revenues, a base that will enable them to get more customers and expand. For this base to exist, then there have to be efforts to improve the experiences the customers have with the products of the startups.
This is why startups need to ensure that they invest adequately in the UX experiences of their products. Else, how would these startups get to convince the customers and the markets that their products are worth it?
Written by Kapil Antala
Kapil Antala is a Design Lead at CMARIX InfoTech, a leading UI/UX Design Services Company with 12+ years experience. Kapil firmly believes that design is an art, which requires scientific execution to bring commercial results. He leads execution of Design Driven Engineering (DDE) at CMARIX for web, mobile and custom software development services.
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Startups are fledgling entities, and from a business perspective – there is […]
