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People these days hardly roam around marketplaces or office blocks hunting for the real estate agent offices when they need new premises whether for making a fresh purchase or for rent. People hardly spend hours searching the Sunday newspaper ads about real estate properties. Those methods and habits have already been extinct and now people rather find all properties of their choices, price range, and locations right through real estate property listing apps. Things have gone smarter for the real estate agents, property owners, and customers thanks to mobile apps.
But how did this really happen? How could the mobile apps transform a highly tangible business like real estate into a digital one? Well, here we are to answer this question only. Here are some of the key mobile app features that helped to turn the traditional real estate business to app-based ones.
The real estate business involves heavy loads of monetary transactions crossing millions. The traditional cash transactions or bank transactions are now replaced by cashless mobile transfer thanks to integrated mobile payment solutions and mobile wallet apps. Without moving to your bank or meeting anyone in person, you can just make the transfer of money for your latest real estate purchase simply by using encrypted banking apps or a reliable mobile payment app.
On the one hand, the cashless mobile transactions helped customers and the real estate businesses signing off the deals faster and on the other hand, this ensures optimum safety from all the security vulnerabilities that high-value transactions always carry with them.
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Real estate property dealers now have a wider footprint across the multitude of digital channels and avenues including the websites, social media platforms, third-party real estate apps, and other channels. Instead of putting expensive ads on traditional media like TV prime time and the outdoor billboards, the real estate properties can easily gain huge visibility and traction from their target audience thanks to these digital channels.
Just when an app user browses some property rent options on the web, it automatically triggers the social media channels to suggest pages and contents showcasing nearby real estate properties that might interest the user. This intelligent, connected and context-driven marketing has helped real estate property dealers and marketers enjoy wider and more granular level reach to their customers and enhanced business conversion.
People looking for properties will find downloading real estate apps more beneficial as it would inform them about the latest property listing, rate, and any lucrative deal that comes in the favour of customers. With the use of push notifications, the real estate apps can continue to offer you a close watch on the market and avail the best deals. Since real estate market dynamics change very fast based on the demands, customers can always stay tuned to the latest available options through push notifications.
Yes, thanks to the virtual reality (VR) and augmented reality (AR) based mobile apps the customers now can visit their preferred properties sitting at home and can have a primary evaluation of the neighborhood and the interior features and attributes of the property. With the help of 360-degree photography, virtual and augmented reality technologies, a prospective buyer can check the property right on his mobile screen without moving feet.
Real estate property prices vary and the bank interest rates also fluctuate. The varying mortgage rate also varies from time to time. This is why most sophisticated real estate property apps come loaded with a calculator for the mortgage rate and property valuation as per market rate. The prospective buyers who are opting for home loans can also use their mobile banking app to calculate these rates and make queries.
Mobile search function for finding the right properties as per preference and price bracket is another great impactful area on the real estate business. The mobile search function now comes with an array of filtering options to find out the right properties as per the pricing range, property listing time, number of bedrooms, region, locality, and similar things. A real estate app development company based on the business preference can integrate different filters and help allow the customers to make a custom search.
There is an in-app calendar feature that helps to track all the available time slots and dates to visit the properties and have meetings with the property owners or the dealers or agents. This feature should also allow setting reminders for the specific dates along with notes for the same. The scheduler should allow customers to seek appointments online.
The customers are often allowed to rate the dealers and brokers based upon their satisfaction, They are also allowed to give reviews on different real estate brands, dealers, and brokers. In a real estate app that works much like a marketplace, such ratings and reviews actually create a competitive atmosphere for serving customers better.
Apart from that, customers should be allowed to save properties for future views and evaluations. By allowing the customers to save properties for evaluating later, the customers are provided better scope to evaluate each and every listed property and make the right choice comfortably in their spare time.
Smartphone users have easy access to Google Maps and similar GPS based map applications that help them to virtually navigate to their preferred areas and locations and make a research about the distances from nearby hospitals, schools, supermarkets, and places of other emergency necessities.
The mobile apps and the mobile web also helps users to access the market research statistics about the real estate properties, pricing, and various aspects relevant to their needs. In more ways than one, mobile apps now help real estate customers to make more informed choices about property purchases and deals.
The mobile app users now have a multitude of efficient apps for preparing, managing, and storing important property and personal documents required for real estate transactions and related processes like bank loans. Smartphone users have instant access to scanner apps like Cam Scanner that allows scanning and converting the documents into digital copies. The users also have access to several cloud storage apps such as Google Drive and Dropbox to manage and store documents. This easy and paperless access to documents makes the real estate transactions and purchasing process smoother and frictionless.
A crucial task corresponding to the sales and purchase of real estate properties is evaluating the space and how it would look after the buyer gets in with all his furniture and furnishings. Well, there are several AR-based mobile apps that allow people to take photographs of the properties and evaluate the space for accommodating furniture and for evaluating the look and feel with different furnishing choices.
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Since informed choices always lead to good purchases, that cannot be different for the real estate sector. The mobile apps catering to diverse needs ranging from the finance and banking apps to the real estate marketplace apps to the social media to GPS maps to the VR and AR apps for a virtual tour and virtual decor, all of them in one way or other help the prospective real estate buyers to make more informed buying decisions for properties.
Written by Atman Rathod
Atman Rathod is the Founding Director at CMARIX InfoTech, a leading web and mobile app development company with 17+ years of experience. Having travelled to 38+ countries globally and provided more than $40m USD of software services, he is actively working with Startups, SMEs and Corporations utilizing technology to provide business transformation.
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People these days hardly roam around marketplaces or office blocks hunting for […]
